Method of distributing sports entertainment

ABSTRACT

A method for distributing sports entertainment includes the step of providing a plurality of video cameras positioned on vehicles or athletes that are participating in sporting events, transmitters for transmitting information from the plurality of cameras to a processing station, retransmission equipment for directing the camera feed from each of the plurality of cameras to separate channels for distribution and remote viewing at viewers&#39; locations, and channel selectors that permit viewers to select from among the various channels, thereby allowing the viewers to select from the plurality of camera feeds. The cameras are simultaneously operated during the sporting event so as to generate a plurality of camera feeds during the event, each feed reflecting the perspective of an individual participant. The plurality of feeds is received by the retransmission equipment and retransmitted to selectable channels, each channel being associated with a respective camera feed. A viewer is thus allowed to select from the plurality of channels to thus enable his or her viewing of the sports event through the perspective of the participant of greatest interest to the viewer.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation application of U.S. application Ser.No. 09/452,952, filed Dec. 2, 1999, (now U.S. Pat. No. 7,106,360), whichclaims the benefit of U.S. Provisional Application No. 60/148,072, filedAug. 10, 1999, and U.S. Provisional Application No. 60/152,087, filedSep. 2, 1999, each of which is incorporated herein by reference in itsentirety.

BACKGROUND OF THE INVENTION

I. Field of the Invention

This invention pertains to a method and related system for distributingsports entertainment.

II. Description of Related Art

Motorsports entertainment is one of the fastest growing fields of sportsentertainment. Motorsports entertainment programs have long beenproduced and distributed to viewers remote from the site of themotorsports event through traditional means. Motorsports entertainmentprograms are typically produced through use of cameras stationed atvarious sites along the path taken by race cars or other motor vehicles.The producer selects camera feed to compile a program that is broadcastto all remote viewers.

In more recent years, producers have installed additional cameras thattravel with the race cars or other participating vehicles. The camerasare mounted on various locations of the vehicles, and in some cases, aremounted on the helmets or other parts of the drivers' racing apparel. Invarious embodiments, the cameras are mounted on the exterior or withinthe interior of the vehicle, on the exterior or interior of aparticipant's helmet, or on the participant him or herself. The camerasare lightweight and durable so as to endure vibrations transmitted fromthe vehicles, and so as not to unduly interfere with the vehicles'performance. Stabilizing systems are provided so that the cameras recordand/or broadcast stabilized views of the vehicle's environs.

The pictures taken by the vehicle-mounted cameras are transmitted to areceiving station by transmitting equipment carried by the vehicles andreceiving equipment positioned at a receiving station. At the receivingstation, the feed from the vehicle-mounted cameras becomes available tothe producer, along with feed from the several other cameras that may bestationed along the track. The motorsports entertainment program isstill compiled by the producer, who decides which of the various feedsis of interest at any particular point in time during the course of themotorsports event. Producers traditionally compile motorsportsentertainment programs such that the feed from several different camerasare combined over the course of the event, wherein only a small portionof the program consists of feed from any particular vehicle.

The motorsports entertainment program is typically transmitted toviewers through network, cable, or satellite television transmissions asit is being produced. The remote viewer receives the program byselecting a designated channel, and the program received by the vieweris the same as the program as prepared by the producer. As such, theviewer is constrained by the feed selections that have been made by theproducer, and has no ability to select the feed from a vehicle-mountedcamera of particular interest to the viewer. The viewer's only choice isto watch or not watch the program as it has been produced.

The traditional prior art means of providing motorsports entertainmentunduly constrains the viewer and prevents viewers from observing aspectsof the motorsports entertainment event that are of particular interest.Many motorsports enthusiasts have a race car driver of primary interest,and would be primarily interested in viewing the motorsports event fromthe standpoint of the particular driver. For this large segment of theviewing public, the primary interest in viewing a particular event isnot to view various positions of the track or view the track from theperspective of a variety of vehicles, but would be to view the trackfrom the perspective of the driver of interest. Through thisperspective, the viewer would be able to virtually ride with the driverof interest, experiencing the track and track conditions as viewed bythe driver, experiencing the positioning of the driver's vehicle inrelation to competing vehicles, and experiencing the excitement of therace from the perspective of the driver of greatest interest. The viewerwould also be able to experience the interest and excitement first handof events impacting the driver, such as near collisions, pit stops, andthe like.

Other sports entertainment programming shares attributes of motorsportsentertainment and is traditionally distributed in ways similar to thatdiscussed above. However, as in motorsports entertainment, thedistribution of these other sports entertainment events fails to provideviewers with the ability to select camera feed of greatest interest andexcitement to the viewer. Thus, prior art methods have likewise beendeficient in connection with the distribution of sporting events in thenature of a wide variety of sporting events, including but not limitedto skiing, sledding events, horse racing, harness racing, footballgames, and the like. The present invention has applications in thedistribution of those kinds of sports entertainment programming as well.

It is accordingly an object of the present invention to provide improvedmethodology for the distribution of motorsports entertainmentprogramming and similar sports programs, wherein viewers are able toselect vehicle-mounted or other participant-mounted camera feed ofprimary interest and excitement to the individual viewer.

It is a further object of the invention to provide a convenient and moreefficient way of presenting advertising to viewers of sportsprogramming.

It is a still further object of the present invention to provide a moreefficient means for generating and assessing viewer purchases of sportsentertainment programming.

BRIEF SUMMARY OF THE INVENTION

The present invention involves a system that includes a plurality ofvideo cameras positioned on vehicles or athletes that are participatingin sporting events, transmitters for transmitting information from theplurality of cameras to a processing station, retransmission equipmentfor directing each camera feed from each of the plurality of cameras toa separate channel for distribution and remote viewing at the viewers'locations, and selectors that permit viewers to select from among thevarious channels, thereby allowing the viewers to select from theplurality of camera feeds.

In practicing the distribution method of the invention, the plurality ofcameras are simultaneously operated throughout the sporting event so asto generate a plurality of camera feeds throughout the event, each feedreflecting the perspective of an individual participant. The pluralityof feeds is transmitted to the processing station and retransmitted asselectable channels, each channel being associated with a respectivecamera feed. The viewer selects from the plurality of channels to thusenable his or her viewing of the sports event through the perspective ofthe participant of greatest interest and excitement to the particularviewer.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is an elevational view of a race car participant in a motorsportsentertainment event;

FIG. 2 is a plan view of a track used in a motorsports entertainmentevent;

FIG. 3 is a schematic view of equipment at a processing station inaccordance with the invention; and

FIG. 4 is a schematic illustration of equipment used by a viewer inaccordance with the invention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS

In accordance with a preferred embodiment of the present invention, FIG.1 depicts a participant in a motorsports event. The participant isseated in a race car 10 in which camera 12 is attached to the vehicleroof 14. Camera 12 is lightweight and durable, so as to endurevibrations transmitted from the vehicle, and so as not to undulyinterfere with the vehicle's performance. The camera is provided with astabilizing system so that the camera provides stabilized views from thevehicle. In a preferred embodiment, the camera is equipped withdirectional motors 16 that can be operated by the participant or can beoperated remotely by others, so as to enable a desired repositioning ofthe camera throughout the motorsports event. The camera is preferablyequipped with a microphone and the camera is wired to a transmitter 13to transmit video and audio information from the camera to a remotereceiving station.

As illustrated in FIG. 2, vehicle 10 and other participating vehicles18, 20 and 22 proceed around a track 24 during the course of themotorsports event. Each of the participating vehicles is equipped with acamera similar to camera 12 of FIG. 1, and each camera is wired to atransmitter similar to transmitter 13. As the vehicles proceed aroundtrack 24, data generated by the cameras is transmitted by transmitters13 to receiving station 26. The cameras are operated throughout themotorsports event, providing substantially continuous feed to thereceiving station from the environs of each of the participatingvehicles.

FIG. 3 schematically illustrates equipment and operations at thereceiving station in a preferred embodiment of the invention. Receiver28 receives data transmitted from the vehicle-mounted cameras anddelivers the information to retransmitter 30. Retransmitter 30 operatesin conventional fashion to convert the data, as may be necessary, anddirect information representing the plurality of camera feeds torespective channels 32 of a distribution system. In an alternativeembodiment, a converter is provided at viewers' locations or between thereceiving station and the viewers' location and allows a conversion ofdata from receiver 28 to data that generates images and sound atviewers' televisions, monitors or other audiovisual equipment. Thedistribution system may be in the form of a pay-per-view televisionsystem or an Internet-type of computer distribution system, and mayinvolve signal transmission by cable or telephone lines or by electricalwaves.

Equipment at the site of a viewer is schematically illustrated in FIG.4. Information representing the plurality of camera feeds is receivedvia respective channels 32 by receiver 34. Selector 36 is operable bythe viewer to select from among the various channels that are available.As necessary, receiver 34 also converts the signal received fromchannels 32 to a signal that generates an image on screen 38. In thisfashion, the image appearing on screen 38 is the image captured by thecamera associated with the camera of the participant that is of greatestinterest to the viewer.

In the preferred embodiment, the equipment at a viewer's station is inthe nature of pay-per-view television or in the nature of computerequipment equipped with Internet or other computer network access.Channels 32 are in the nature of pay-per-view channels when the viewer'sequipment is in the nature of pay-per-view television. Channels 32 arein the nature of one or more signal transmissions over the Internet whenthe viewer's equipment is in the nature of computer equipment. Selector36 is a channel selector in the case of pay-per-view television and ispreferably in the nature of a key-selected or mouse-selected option inthe case of a computer. In other embodiments, a viewer selects betweenchannels by telephoning or otherwise informing the distributor, who thenenables the viewer to receive information representing the view from thecamera of choice.

In a further embodiment, the invention allows the viewer to selectbetween camera feed from the perspective of a participant of particularinterest, on the one hand, and camera feeds from the perspectives ofother participants, or the combination of camera feeds that are selectedand incorporated in a standard viewing program of the motorsports event,composed of images selected by the producer, on the other. In a stillfurther embodiment, the viewer is provided a split-screen option,whereby the camera feed from the perspective of the participant ofinterest is viewed in one part of the screen, while the view from othercameras, optionally in the form of the producer's standard programmingof the motorsports event, appears in another portion of the screen. In astill further embodiment, audio and video feeds are selectivelyreceivable by the viewer such that a viewer can select a sound feed fromone camera and a video feed from another.

Payment for and control of receipt of desired information isaccomplished in a variety of fashions. When the desired information istransmitted through a pay-per-view television system, the pay-per-viewsignal is scrambled in one embodiment, and the viewer receives anunscrambled signal only upon making suitable arrangements for paying thedistributor's viewing charge. When the viewer's equipment is in thenature of computer equipment with Internet access, the viewer isprevented from viewing the screen having the camera feed of interestuntil the viewer makes suitable arrangements for paying thedistributor's charge. The distributor optionally supplies the viewerwith a password in order to access the pertinent screen.

The invention provides enhanced opportunities for generating advertisingrevenue. In either the case of pay-per-view television or transmissionsdelivered through the Internet, the provider adds banner advertising ina preferred embodiment. The advertising is changeable as the motorsportsevent progresses, and the provider may optionally intersperseinformation, such as information about the race or about the raceparticipant, in order to keep the viewer's interest. In a still furtherembodiment, advertising revenue alone will generate sufficient revenuefor the provider, such that images will be provided to viewers free ofcharge.

In a preferred embodiment, the provider will keep track of viewers'requests for camera feed of the motorsports event as a function of theparticipant of interest. In this way, the provider will be able totabulate data and identify those participants of greatest interest toviewers. This data allows providers to more accurately associate viewerinterest and advertising revenue with individual participants. This, inturn, allows for a more effective way to satisfy viewer interest,compensate participants, and price advertising opportunities.

Numerous deviations from the preferred embodiment described above can bemade within the spirit and scope of the invention. It may, for example,become expedient to provide camera feed for only the participants ofhighest interest. The particular participants for whom camera feed ismade available may be determined by the number of viewer requests forsuch feed, and in an alternative embodiment, the available feeds maychange during the event as the level of interest in particularparticipants ebbs and flows. In such systems, viewers are given theopportunity to switch mid-event between camera feeds of differentparticipants.

The invention is suitable for sporting events other than motorsportsevents. These events include but are not limited to skiing, sleddingevents, harness racing, horse racing, football games, and the like. Whena sports event consists of a plurality of short sporting events in whichthe participants are members of competing teams, such as in Olympic andworld championship events, the viewer is in one embodiment given theopportunity to select camera feed from a plurality of cameras positionedon or adjacent to participants of a particular team. In a still furtherembodiment, camera feed of other classes of participants, such as thepredicted winners of various events, is provided.

It will be seen that the above system and method enables a sportsentertainment viewer the ability to select continuous camera feed ofgreatest interest and excitement to the viewer, and thus allows theviewer to virtually participate in the event with the participant ofgreatest interest, experiencing the same track or field conditions ofthe participant, experiencing the positioning of the participant inrelation to other participants, and experiencing the excitement of theevent from the perspective of the participant.

1. A method for distributing video images from a perspective of one ormore participants in a racing event to at least one individual viewer,the method comprising the steps of: operating a first video cameraattached to a first vehicle of a first of the one or more participantsduring the racing event to generate first information regarding videoimages reflecting the perspective of the first of the one or moreparticipants, wherein the first video camera is directionallyrepositionable by at least one of the one or more participants or othersduring the racing event; operating a second video camera attached to asecond vehicle of a second of the one or more participants during theracing event to generate second information regarding video imagesreflecting the perspective of the second of the one or moreparticipants, wherein the second video camera is directionallyrepositionable by at least one of the one or more participants or othersduring the racing event; providing receiving and retransmissionequipment adapted to receive the first information and the secondinformation during the racing event, wherein the receiving andretransmission equipment is further adapted to direct the firstinformation to a first channel of a distribution system and the secondinformation to a second channel of the distribution system during theracing event, wherein the distribution system is a televisiondistribution system, the Internet, or other network to which the atleast one individual viewer has access; receiving the first informationand the second information at the receiving retransmission equipmentduring the racing event; directing the first information to the firstchannel of the distribution system and the second information to thesecond channel of the distribution system during the racing event,whereby the at least one individual viewer is able to select from thefirst and second channels during the racing event and thereby view thevideo images of the racing event on a television screen or computermonitor screen; and providing the first information to a display basedon the at least one individual viewer's selection of the first channel,such that the individual viewer views the racing event from theperspective of the first of the one or more participants.
 2. The methodof claim 1, wherein the first vehicle includes a device to generateaudio signals reflecting the perspective of the first of the one or moreparticipants, and the first information includes the audio signals. 3.The method of claim 1, wherein the distribution system is a televisiondistribution system configured to permit the at least one individualviewer to select from the first and second channels of the televisiondistribution system during the racing event, wherein each of the firstand second channels includes video information reflecting theperspective of a respective one of the one or more participants fordisplaying on a television screen or computer monitor screen.
 4. Themethod of claim 1, wherein the distribution system is the Internet,whereby the at least one individual viewer is able to select from thefirst and second channels during the racing event by operating keys or amouse of a computer and thereby view the video images reflecting theperspective of the one or more respective participants on a displaydevice.
 5. The method of claim 1, wherein the first information andsecond information reflects video images from the perspective of arespective first and second participant of the plurality of participantsand the distribution system provides a split-screen option, whereby theat least one individual viewer is able to simultaneously view the videoimages of the racing event from the perspective of a plurality ofparticipants on a split screen.
 6. The method of claim 1, wherein thedistribution system provides a splitscreen option, whereby the at leastone individual viewer is able to simultaneously view, on a split screen,the video images of the racing event both from the perspective of one ofthe one or more participants and as a standard viewing program of theracing event.
 7. The method of claim 1, further comprising addingadvertising information to at least one of the first information and thesecond information regarding video images reflecting the perspective ofthe one or more participants, whereby the at least one individual viewerviews the advertising information along with the video images of theracing event.
 8. The method of claim 7, further comprising includinginformation about the racing event or the one or more participantswithin the advertising information.
 9. A system for distributing videoimages from a perspective of one or more participants in a racing eventto at least one individual viewer, the system comprising: a first videocamera attached to a first vehicle of a first of the one or moreparticipants in the racing event and adapted to generate firstinformation regarding video images reflecting the perspective of thefirst of the one or more participants during the racing event, the firstvideo camera being directionally repositionable by at least one of theone or more participants or others during the racing event; a firsttransmitter disposed on the first vehicle and adapted to transmit thefirst information regarding the video images generated by the firstvideo camera during the racing event; and receiving and retransmissionequipment adapted to receive the first information transmitted from thefirst transmitter and second information transmitted from a secondtransmitter on a second vehicle during the racing event, the receivingand retransmission equipment being further adapted to direct the firstinformation and the second information to first and second respectivechannels of a distribution system during the racing event for remoteviewing by the at least one individual viewer on a television screen orcomputer monitor screen, wherein the distribution system is a televisionsystem, Internet, or other network to which the at least one individualviewer has access, wherein the at least one individual viewer is able toselect from among the first channel and the second channel of thedistribution system during the racing event and thereby view the videoimages of the racing event on the television screen or computer monitorscreen.
 10. The system of claim 9, wherein: the first channel providesthe first information as well as standard viewing program information,such that the at least one individual viewer is able to simultaneouslyview, on a split screen, the video images of the racing event both fromthe perspective of the first of the one or more participants and as astandard viewing program of the racing event.
 11. The system of claim10, wherein the first information includes audio information reflectingthe perspective of the first of the one or more participants.
 12. Thesystem of claim 9, further including: one or more additional videocameras attached to one or more additional respective vehicles of one ormore additional respective participants in the racing event eachadditional video camera adapted to generate additional informationregarding video images reflecting the perspective of the respectiveadditional participant during the racing event; and one or moreadditional respective transmitters, each disposed on a respectiveadditional vehicle and adapted to transmit the additional informationregarding video images generated by a respective additional video cameraduring the racing event; wherein: the receiving and retransmissionequipment is adapted to receive the additional information from each ofthe one or more additional transmitters and direct the additionalinformation to one or more additional channels of the distributionsystem during the racing event for remote viewing by the at least oneindividual viewer, and wherein the at least one individual viewer isable to select from the first channel, the second channel, and the oneor more additional channels of the distribution system during the racingevent.
 13. A distribution system for distributing information about aracing event to at least one individual viewer, comprising: receivingequipment configured to: receive first information from a firsttransmitter associated with a first directionally repositionable videocamera mounted on a first of two or more vehicles in the racing event,the first information including first video information reflectingimages from the perspective of a first participant in the racing event;receive second information from a second transmitter associated with asecond directionally repositionable video camera mounted on a second ofthe two or more vehicles in the racing event, the second informationincluding second video information reflecting images from theperspective of a second participant in the racing event; andretransmission equipment configured to: direct the received firstinformation and the received second information to a respective firstchannel and second channel of the distribution system during the racingevent, so that the at least one individual viewer is able to select achannel of the distribution system to view at least part of the racingevent from the perspective of the first participant, and at least partof the racing event from the perspective of the second participant. 14.The distribution system of claim 13, wherein: the receiving equipment isconfigured to receive continuous feeds from each of the firsttransmitter and second transmitter, as well as from additionaltransmitters associated with additional directionally repositionablevideo cameras mounted on additional of the two or more vehicles in theracing event; and the feeds available for viewing are configured tochange during the racing event based on the level of interest inparticular participants.
 15. The distribution system of claim 14,wherein: the feeds available for viewing are determined based on theactions of a plurality of viewers during the racing event.
 16. Thedistribution system of claim 13, wherein: the first channel provides thefirst information as well as standard viewing program information, suchthat the at least one individual viewer is able to simultaneously view,on a split screen, the video images of the racing event both from theperspective of the first participant and as a standard viewing programof the racing event.
 17. The system of claim 13, wherein the firstinformation includes audio information reflecting the perspective of thefirst participant.
 18. The system of claim 13, wherein: the receivingequipment is further configured to receive additional information fromone or more additional transmitters associated with one or morerespective video cameras mounted on one or more respective additionalvehicles in the racing event, the additional information includingadditional video information reflecting images from the perspective of arespective participant in the racing event; and the retransmissionequipment is further configured to direct the received additionalinformation to one or more additional respective channels of thedistribution system during the racing event.